Franchise marketing med

The Local Edge: A Radical Leap in Franchise Marketing

Look, you already get that a unified brand voice is critical. But what about the lifeblood of your franchise—those local areas where your stores actually live and breathe? Traditional marketing strategies fall flat because they treat all locations like bland, cookie-cutter duplicates. But here's the revelation—people don't want to follow a faceless corporate account. They crave the human touch, the local flavour, and the unique experiences that only their neighbourhood store can offer.

That's where our groundbreaking Local Area Marketing comes in. Picture this: individual social media pages for each of your franchise locations, buzzing with local news, events, and offers that actually matter to the people in that area. Think hyper-local, hyper-relevant content that transforms casual followers into loyal advocates and regular foot traffic into repeat, high-value transactions.

This isn't a hypothetical; we've proven it. Our approach doesn't just bump up engagement and following. We're talking about real, tangible spikes in local foot traffic. We're talking about sharing sales and events that people genuinely care about because it's happening in their own backyard. We turn the 'local' in Local Area Marketing into a potent tool for revenue generation.

You want to empower your franchisees and turn each store into a local hero? Stop the generic mass-marketing and start getting real with your audience. It's time to make every location the heart and soul of its community. Ready to shake things up?

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Service Highlights: Your Franchise Marketing Toolkit

Idea Schedule

Unlocking a Well of Creativity
Idea Schedule
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Let's set the tone for the month with an airtight idea schedule. Our team sits down, dives deep into your brand ethos, and comes up with a month-long content roadmap. This isn't just posting for posting's sake; it's strategic storytelling that turns viewers into customers.

Local Photography

Authentic Local Content
Local Photography
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Nothing resonates more than genuine local content. Our team conducts local photography sessions to capture the unique essence of each store, fortifying your social pages with a true sense of place and community.

Post Creation

Relevance at Scale
Post Creation
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Three bespoke posts per week—that's typically our magic number. Consistent, engaging, and highly relevant, these posts encapsulate local events, promotions, and news to keep your audience hooked and coming back for more.

Area Research & Geo-Targeting

Laser-Targeted Engagement
Area Research & Geo-Targeting
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We're not throwing darts in the dark here. Our area research identifies the optimal audience within a 3-5 km radius, ensuring your message lands in front of the people who are actually likely to walk through your doors.

Optimal Posting Times

Time-Sensitive Brilliance
Optimal Posting Times
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This is data-driven dynamism at its finest. We analyze past performance and competitor trends to pinpoint the exact moments your posts will pack the biggest punch.

Growth Techniques

Beyond Basics: A Growth Arsenal
Growth Techniques
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QR codes, giveaways, hashtag-driven engagement—you name it. We deploy a suite of techniques to supercharge your page growth. We'll break down this sorcery in more detail further down the page.

On-Demand Custom Content

Flexibility Meets Strategy
On-Demand Custom Content
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Got a last-minute promotion or a sudden announcement? We're on it. Our team crafts on-the-fly content that's in perfect sync with your immediate needs, without compromising the overarching strategy.

Detailed Monthly Reporting

Metrics That Matter
Detailed Monthly Reporting
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Each month, we furnish you with a report card that doesn't just focus on likes and shares. We dig deeper into growth metrics and forward-looking strategies for continual improvement.

Competitor & Market Trend Analysis

Your Secret Weapon
Competitor & Market Trend Analysis
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We keep a hawk-eye on the market and your competitors, arming you with intel that informs future strategies and helps you siphon off your competitor's audience.

Google My Business Management

SEO Amplified
Google My Business Management
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Your local SEO game will be unbeatable. We handle Google My Business updates, ensuring your store information is not just accurate but perfectly optimised for local search.

Customer Nurturing

Maximising Lifetime Value
Customer Nurturing
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We don't stop at the first purchase. Through strategic engagement and personalised touchpoints, we've successfully amplified the average customer lifetime value by 5x in some franchises.

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The Onboarding Process: Streamlining Your Journey to Franchise-Wide Social Media Success

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Unlock unparalleled local engagement and skyrocket your franchise's revenue with our game-changing social media strategies—purpose-built to transform every individual store into a community hub, while maintaining a cohesive brand identity. If you're looking to empower your franchisees and make your brand the talk of the town—literally—you've just found your ultimate growth partner.

Explosive Engagement: How We Ignite Your Local Community

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Magnetic Connectivity: Use QR codes to bridge the physical and digital worlds for your customer.

In-Store to Online:

Our custom-designed QR codes aren't just black and white squares. Placed strategically on business cards and in-store displays, they guide customers to your social media pages and prompt them to leave Google reviews, enhancing both engagement and credibility.

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Local Targeting: Advanced geo-targeting methods make your ads hyper-relevant to your community.

Hyper-Local Focus:

We employ precision-targeted Facebook ads aimed at audiences within a 3-5 km radius of your store. Leveraging local interests and demographics, we drive local foot traffic straight to your door.

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Instant Popularity: High-engagement giveaways to capture attention and cultivate your fanbase.

Win-Win Tactics:

Our giveaways are designed to excite your audience while rapidly expanding your community. We strategically utilise these to not only engage current followers but also to attract thousands of new potential customers annually.

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Community Builders: Partnering with local businesses and forums can amplify your reach substantially.

Shared Success:

We team up with local influencers, business pages, and forums to share content that resonates with your community. This amplifies your reach and enhances the brand’s local perception.

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Reputation Amplifier: Leverage the power of customer reviews to increase credibility and draw in more business.

Stars that Sell:

Encouraging satisfied customers to leave online reviews can make a huge difference in your business's reputation. We prompt this action through a seamless QR code interaction at the point-of-sale, directly boosting your brand's credibility.

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Audience Insights: Know what your community is saying about you to improve and optimise your service.

Hear to Win:

We monitor social channels for brand mentions, reviews, and customer feedback. The insights gained are then strategically used to inform campaign adjustments and future planning.

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"150% Increase in Local Foot Traffic and 3X Sales in just 6 months!"

Working with RS Digital has been transformative for our franchise network. Their multi-faceted approach to social media marketing perfectly balances brand consistency with local relevance. Each of our locations has felt the impact through increased foot traffic and, most importantly, a substantial uptick in sales. They've not just improved our social media metrics; they've become instrumental in driving real-world results. Their strategies are meticulously crafted, right from geo-targeting our audiences to timing posts for maximum impact based on market research. We've seen a whopping 150% increase in local foot traffic and tripled our sales within six months. If you're a franchise looking to solidify your brand while achieving remarkable local engagement, look no further than RS Digital.

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The Cheesecake Shop: A Multi-Location Success Saga

Let's talk results. Sure, words are great, but at the end of the day, it's the numbers that do the talking, right? For The Cheesecake Shop, we didn't just manage one page; we tailored our strategies across multiple franchise locations, each with their own local flavour and needs. The outcome? Not only did we bring in a mouth-watering increase in revenue and reach, but we also cooked up a storm when it came to customer engagement.

11.5%

Average Increase In Store Revenue

1230%

Increased Reach

300%

Growth of Engagement

Reach Out For An Example Report and Get a Glimpse into Your Future Success.

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Frequently Asked Questions

It's not just about slapping up a few posts and calling it a day. We offer a meticulous, tailored approach that gives every individual store its fair share of the spotlight—while keeping the brand message as consistent as a good cuppa. We're talking about local area marketing on steroids, backed by real data and strategic nuance.

Good things take time, but we're not in the business of dilly-dallying. You'll start to see a spike in local engagement, page reach & most importantly sales within the first month. And hold your horses because it gets better each month as we refine our strategies based on real metrics.

As scalable as Bondi Beach is long. Our strategy's been tested on multiple franchise locations, each with its own set of unique attributes. We work with the head office and individual franchisees to create a seamless brand experience that resonates both locally and globally.

We're all about collaboration, not dictatorship. We work hand in glove with your in-house teams, complementing their efforts and amplifying results. So, you can be as involved as you want to be—just know we've got it covered either way.

We're in it for the long haul, like a cricket test match. Our services don't end after the setup; we offer ongoing support, monthly reports, and a constant loop of communication to ensure you're nailing your KPIs and beating out the competition.