The Cheesecake Shop
The Cheesecake Shop, founded in 1991 in Sydney’s inner-west, has grown into an international success with over 225 independently owned bakeries across Australia and New Zealand. Renowned for its high-quality, hand-crafted cakes, the brand has earned multiple accolades, including the prestigious Australian Established Franchisor of the Year award.
11.5%
Average Increase In Store Revenue
1230%
Increased Reach
300%
Engagement Growth
The Mission.
The Cheesecake Shop was already a beloved and established brand with over 225 stores across Australia and New Zealand. RS Digital was engaged to elevate their local marketing efforts, focusing on driving customer growth and increasing sales across multiple locations. Our mission was clear: to enhance The Cheesecake Shop's already strong brand presence through tailored social media strategies, hyper-local targeting, and data-driven marketing campaigns to maximise each store's reach and performance.
The Solution.
Our digital marketing team took a hyper-local approach, crafting customised strategies for many franchise locations of The Cheesecake Shop. We implemented targeted social media campaigns tailored to the specific demographics of each store’s surrounding area. By using unique short links focusing on delivery app sales, personalised content, and optimised posting schedules, we maximised engagement and growth. In addition to driving paid traffic, we developed a strategic posting schedule to increase store visibility and remarketing efforts that significantly boosted revenue and customer growth.
Our Services.
Social media management
Local area marketing campaigns
Custom content creation
Optimised posting schedules
Targeted paid advertising
Custom short link creation
Customer engagement strategy
KPI reporting and analysis
