Pickstar
Pickstar is a pioneering platform dedicated to bridging the gap between sports stars, media personalities, and celebrities with the wider community. Co-founded by James Begley, a former professional athlete turned entrepreneur, and AFL legend Matthew Pavlich, Pickstar's vision is to create meaningful moments for brands, fans, and athletes alike.
325+
Average Monthly Leads Generated
209%
Increase In Click-Through-Rate From Ads
676%
Average Return-On-Ad-Spend
The Mission.
Pickstar had established itself as the leading player in the market. RS Digital was brought on board to refine and boost its performance, taking charge of paid marketing channels, social media management, SEO, and EDM campaigns. The goal was clear: To leverage Pickstar's past success by analysing historical data to implement more optimised approaches.
The Solution.
Our digital marketing team made an immediate impact by introducing omnichannel attribution that factored in offline conversions. This approach offered a clearer understanding of what was driving leads and, importantly, which strategies were resulting in more bookings.
Further to optimising paid traffic to maximise bookings, we crafted engaging EDMs for remarketing and developed strategic social media content to keep Pickstar top-of-mind for our audience.
Our Services.
Objectives and key results planning
Pay-per-click management
Conversion tracking integration
Social media management
Search engine optimisation
Email marketing
Blog creation
KPI reporting
