Medimart

Medimart is a leading Australian provider of disability and aged-care equipment. At its core is a dedicated team, passionate about delivering top-quality healthcare solutions.

1214%

Average ROAS with RS Digital

164.5%

Average Yearly Revenue Growth

135%

Average Yearly Order Growth

The Mission.

Medimart had established physical stores across South Australia, Victoria, and the Northern Territory. To expand its reach, RS Digital was engaged to boost online sales with a comprehensive digital strategy. The challenge was clear: Medimart needed a new e-commerce platform and a targeted digital marketing approach to ensure consistent growth year after year.

The Solution.

Our team broke the strategy down into three clear phases.

First, we launched a brand-new e-commerce experience that revolutionised the way customers could pay online and streamlined the journey.

With a successful online store that was converting direct and organic traffic, we focussed on bringing in paid traffic. This involved implementing an omnichannel marketing approach, primarily leveraging Google Ads.

The final phase maximised vertical and horizontal scaling through conversion rate optimisation strategies and e-commerce opportunities. The result was a seamless shopping experience that delivered an impressive 1900% growth in yearly digital sales within three years.